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Artist Development


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MMAPP Artist Development

There is one very important aspect of your music career that you need to remember. To succeed you need to be a brilliant musician and also be a great business person. Your artistic career is a business first and foremost. What any other business needs to create for success, you, as an artist will also need to do.

Artist Development - An Explanation

In the above statement being mentioned, and as any great business person will tell you, you can only work alone for so long. The time will come when your business is simply growing to fast for one person (yourself) to handle. Consider a local business in another industry, they will also need to develop to look good and impress clients in to returning. Your artistic career is no different, you start with a shell in the very beginning and let it develop in to an aesthetically impressive and sellable product. The only difference is, you have a global market, that's a massive area to cover.

A professional service can help to develop plans and strategies that will create ongoing goals and improvements in all areas of your profession. How you look is one part, how you sound, your overall style, your confidence level, sales skills, communication, marketing and any present or future business or product goals or developments.  In two short words, this all relates back to your one goal "client retention."

MMAPP has many tiered levels of services that we can offer, and we understand that many people are on the tightest of budgets. You can utilise MMAPP's services for a little as 3 hours per week ongoing.

 

An element of Artist Development

An artist, their career and ongoing development needs to be strategised and analysed in such a way that you can set and see realistic goals at a realistic growth rate, over a realistic time frame. 

Artist Development includes

  • Relationship building
  • Business marketing
  • Social media marketing
  • Product branding
  • Vocal ability, musicianship and writing skills
  • Ongoing music skills and education
  • Equipment updates
  • Performance ability
  • Image creation and image maintenance
  • Plan writing, plans of action and long term and short term goal setting
  • Promotion materials, photographs, press releases, artwork
  • Business management skills
  • Marketing, publicity and promotion awareness, online and offline
  • Professional management
  • Knowledge of all recording, producing, engineering and mastering issues
  • Knowledge of manufacturing, distribution, online sales, physical sales and airplay
  • Staff choices - members, staff, advisors and other partnerships
  • Physical, mental and spiritual preparation
  • Business awareness of finances, accounting
  • Publishing, copyrighting, trademarks, and legal representation
  • Other career options

Customer focus

  1. Product = Solution
  2. Promotion = Information
  3. Price = Value
  4. Place = Access

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